Pretty Rugged: The Glam Side of Winter Grit (Part II)

Pretty rugged is all about gear that can bomb down a mountain, brave a blizzard, and still look ready for a street-style shoot. Winter sports and events deserve outfits that perform hard and photograph beautifully—and the good news is, the brands delivering both are absolutely crushing it right now.​

Slopes, but Make It Stylish

Lieke Ski Suit - Goldbergh

If “pretty rugged” had a poster child, it would be brands like Perfect Moment and Goldbergh. Perfect Moment lives for bold, graphic ski suits, high-waist flare pants, and glossy puffers that belong in both an alpine lodge and a fashion magazine. Goldbergh leans into luxury with sleek ski jackets, sculpted pants, and full ski suits that look just as sharp in the city as they do on a chairlift.

Then there’s Arc’teryx and The North Face—technical powerhouses that quietly turned into style icons. Arc’teryx shells are famously warm, lightweight, and minimalist chic, especially for serious skiing and snowboarding. The North Face has gone from a pure performance brand to an everyday street staple, so the same insulated jacket can crush a powder run and still look on point at an outdoor concert.

Gamma MX Hoody - Arc'teryx

Pretty Tough Parkas and Puffers

For winter sports events where you’re spectating more than skiing, a statement parka is everything. Patagonia, Fjällräven, and Canada Goose all make heavy-duty coats that don’t skimp on aesthetics. Think long hemlines, rich colors, and clean silhouettes that keep you cozy in stadium seats or along a frosty race course. Fjällräven’s parkas are known for classic lines and rugged reliability, while Patagonia brings that cool, low-key mountain vibe with a side of ethical credibility.

Waterproof Jacket - Jack Wolfskin

If budget matters but you still want that “effortlessly pulled together” look, Columbia and Jack Wolfskin hit the sweet spot with mid-range, fully functional jackets that come in sophisticated cuts and versatile colors. They work just as well layered over ski bibs as they do with jeans and chunky boots for winter festivals or outdoor markets.​

Base Layers That Feel Like a Secret Weapon

Midweight - Ossipee Women's Crew 100% Merino Wool

Base layers are the unsung heroes of winter style. Brands like Smartwool, Icebreaker, and Minus33 have turned merino wool into a cold-weather superpower—soft, breathable, and warm without the bulk. These pieces are sleek enough to peek out under a half-zipped jacket or cropped puffer and still look intentional.​

For a more fashion-girl take on performance layers, look at Summersalt or prAna. Summersalt uses recycled materials for activewear that’s both eco-friendly and flattering, perfect for skating, winter runs, or low-key snow-hiking selfies. prAna delivers yoga-meets-mountain energy, making it easy to layer pieces from studio to ski town without changing your whole outfit.​

Eco-Chic and Event Ready

Pretty rugged also means feeling good about what you wear. Patagonia continues to lead with recycled and responsibly sourced materials, proving sustainability can look sharp and sporty. Tentree and MATE the Label also bring eco-conscious flair to active and casual pieces with recycled fibers and plant-based fabrics that work brilliantly for milder winter outings and travel days.​

Snow Jackets - Halfdays

When your calendar is loaded with outdoor winter events—holiday markets, outdoor concerts, nighttime ski shows—look to Halfdays and Obermeyer. Halfdays focuses on women’s skiwear that’s performance-ready yet fashion-forward, with confident colors and flattering fits designed to evoke “own the mountain” energy. Obermeyer offers classic, polished ski and snowboard outerwear that slides seamlessly from race course sidelines to lodge cocktails.​

Accessories That Seal the Look

To finish a pretty rugged outfit, lean into accessories from brands that understand both function and flair. The North Face and Columbia turn out insulated gloves, beanies, and gaiters that keep you toasty without killing your vibe. Perfect Moment and Goldbergh add the glam factor with logo beanies, belts, and bags that look luxe in every photo.​

Whirlibird Ski Goggle - Columbia

Add mirrored goggles from a high-performance ski brand and chunky, waterproof boots—think Columbia or Salewa—for traction that still looks chic on icy sidewalks. The formula is simple: bold outerwear, smart base layers, and accessories with attitude. Do that, and you’re not just dressed for winter—you’re owning it, fully pretty rugged from head to toe.​